Yananai A. Chiwuta

Yananai A. Chiwuta is the CEO and Co-Founder of Forma Nôrden, where he builds managed acquisition systems for B2B companies. Forma Nôrden maps markets, identifies the accounts and people worth pursuing, runs signal-based outbound with precision paid ad acquisition, and improves the system using data from conversations, pipeline, wins and losses.

He has built and exited two companies, most recently FunnelVision, a performance marketing agency he scaled in 23 months while managing approximately $2 million in monthly paid media spend. He has also built and operated businesses across technology, marketing and customer acquisition.

Alongside Forma Nôrden, Yananai is the founder of Avelence, which helps companies explore enterprise data partnerships and potential AI-data licensing opportunities. The businesses address different commercial problems, but both reflect his broader interest in identifying underused commercial value: whether that means finding the right buyers for a company or understanding whether the data it already holds may have a separate market.