Playbooks, templates, checklists and reports for B2B acquisition. Explore targeting, outbound, paid media, measurement and the systems behind the work.
Report
Benchmarks on reply rates, deliverability, buyer behavior, LinkedIn, and what still works for outbound teams in 2026.
Report
Three numbers define the 2026 B2B outbound landscape: 3.43% average reply rate, 10.7%+ top decile, and $110K to $173K fully loaded SDR cost.
Template
This template gives your leadership team a structured framework to compare the real cost of your current SDR model against an AI-powered outbound alternative.
eBook
Most outbound teams are not losing pipeline because their targeting is wrong. They are losing it because their data stack gives up after one lookup and leaves a third of their best-fit accounts unreachable.
Checklist
You can write a technically excellent cold email and still hit 45% inbox placement if your sending infrastructure is broken. This checklist closes that gap.
Playbook
This playbook gives you the exact signal stack, sequence architecture, and enrichment logic to replace cold volume with precision outbound - and reach Tier 1 reply rates without adding headcount.
Report
Organic views across LinkedIn are down 50% year-over-year. Personal profiles reach 561% more audience than company pages. These numbers define the operating environment.
eBook
The LinkedIn algorithm has made a structural decision about where to send distribution: toward people, away from brands. The question is how to build one that works for pipeline.
Checklist
Your LinkedIn profile is not a resume. For B2B SaaS GTM leaders running outreach, it is a conversion page.
Template
This template gives your GTM team a structured system for planning, categorising, and tracking LinkedIn content - calibrated to how the 2026 algorithm actually works.
Playbook
A concrete workflow for using LinkedIn to build trust with enterprise buyers before you ever send a cold email or make a cold call.
Playbook
LinkedIn organic reach has declined 50% year-over-year. The platform shifted to neural ranking that rewards knowledge-dense relevance. This playbook covers what still works.
Report
HubSpot holds 38% CRM market share. Salesforce holds 21.8%. The CRM market is growing at 13.43% CAGR. This report benchmarks the full GTM tech stack.
Template
HubSpot holds 38% CRM market share and is growing at 13.43% CAGR. This template gives you the exact HubSpot configuration for a B2B SaaS GTM system.
Playbook
The traditional sales development model has already failed the unit economics test. GTM Engineering is the discipline of building automated, signal-driven outbound systems.
Playbook
90% of B2B teams still rely on single-touch attribution models that systematically misattribute pipeline. This playbook fixes that.
Playbook
Most B2B SaaS companies between $1M and $5M ARR are running their CRM as a contact database rather than a revenue operating system. This playbook fixes that.
Checklist
ABM programs average 137% ROI when executed with structured account selection, coordinated channel activation, and attribution infrastructure.
eBook
ABM channel mix decisions - which channels to run, in what combination, at what intensity - determine whether a program produces 137% ROI or falls well short of it.
Report
The closest verified average ROI figure for mature ABM programs is 137%. The commonly cited 145% has no traceable primary source.
Template
Before scoring any account, define your ICP in writing. This template requires three pre-defined inputs and gives you a 32-point weighted scoring system.
Playbook
A step-by-step account-based marketing framework for B2B SaaS companies scaling from $500K to $20M ARR - account selection, buying committee mapping, multi-channel sequencing, and attribution.
Playbook
ABM is the highest-ROI marketing motion in B2B - when implemented correctly. 81% of marketers say ABM delivers higher ROI than other marketing initiatives.
