Calculate margins, optimize profitability

Enter cost and sale price of your item, and the markup, profit, and gross margin will be calculated for you.

Markup

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Profit

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Gross Margin

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What each metric tells you

Markup

How much you added on top of cost, as a percentage of cost. A $80 item sold for $100 has a 25% markup.

Profit

The raw dollar difference between what you paid and what you charged. Simple but essential for unit economics.

Gross margin

The percentage of revenue that is profit. A 20% gross margin means $0.20 of every dollar is gross profit.

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