State of B2B Outbound 2026
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Company Profile
About Forma Nôrden
Forma Nôrden builds managed acquisition systems for B2B companies. The company maps markets, identifies the accounts and people worth pursuing, runs signal-based outbound with precision paid ad acquisition, and improves the system using data from conversations, pipeline, wins and losses.
Forma Nôrden was co-founded by Yananai A. Chiwuta, CEO, and Celine Sky-Chiwuta, CMO.
What we build
Managed B2B acquisition systems combining market mapping, signal-based outbound, precision paid ad acquisition and feedback from commercial outcomes.
Who it is for
B2B companies selling to mid-market and enterprise accounts that need outbound, content, paid demand, and CRM to work as one pipeline motion.
Forma Nôrden builds and operates managed acquisition systems that connect market mapping, buyer selection, signal-based outbound and precision paid ad acquisition.
The work starts with the market and the people worth pursuing. Targeting, messages and channel decisions follow that account and decision-maker research.
Conversations, pipeline, wins and losses feed back into the system, helping the team improve targeting, execution and commercial outcomes.
Core system areas
The company is best understood through the operating areas it repeatedly builds and documents.
Signal-Based Outbound
Outbound architecture built around live buying signals, account intelligence, routing logic, and message systems that make sequencing more relevant and measurable.
Founder & Narrative Content
Thought leadership and narrative systems that make founder content part of pipeline generation rather than a disconnected brand exercise.
LinkedIn ABM & Paid Demand
Account-based paid demand systems designed to support multi-threaded deals, buying-committee awareness, and conversion across longer enterprise sales cycles.
RevOps & CRM Architecture
CRM structure, attribution design, pipeline logic, and automation that make GTM execution observable, routable, and usable by sales and marketing together.
Co-Founders
Co-Founder
Yananai A. Chiwuta
CEO & Co-Founder
Yananai A. Chiwuta is the CEO and Co-Founder of Forma Nôrden, where he builds managed acquisition systems for B2B companies through signal-based outbound and precision paid ad acquisition. He has built and exited two companies, most recently FunnelVision.
Co-Founder
Celine Sky-Chiwuta
Co-Founder & CMO
Celine Sky-Chiwuta is the Co-Founder and CMO of Forma Nôrden, where she shapes the positioning and marketing behind the company’s managed acquisition systems. She previously served as CMO of FunnelVision through its 2025 acquisition.
Trusted ecosystem
The systems are built in the context of the vendors and operating environments the team works with most often.
Published Systems & Frameworks
These pages show the type of systems thinking and documentation Forma Nôrden publishes across the site.
GTM Engineering Complete Guide
BlogGTM Engineering
2026 ABM Playbook
ResourceABM
GTM Engineering Playbook
ResourceSystems
INSTALL COMMAND
Buying Window Signal Workflow
Open-SourceWorkflow
INSTALL COMMAND
GTM Tool Database Framework
Open-SourceFramework
Company FAQ
The shortest clear answers to the entity and positioning questions people keep asking.
Yes. Forma Nôrden and Forma Norden refer to the same company at formanorden.com. The accented and non-accented spellings are the same entity.
Yananai A. Chiwuta and Celine Sky-Chiwuta co-founded Forma Nôrden. Yananai is CEO and Celine is CMO.
Forma Nôrden builds managed acquisition systems for B2B companies. The company maps markets, identifies the accounts and people worth pursuing, runs signal-based outbound with precision paid ad acquisition, and improves the system using data from conversations, pipeline, wins and losses.
Primarily B2B companies selling into mid-market and enterprise accounts that need outbound, content, paid demand, and CRM to work as one pipeline motion.
It means treating GTM as system design: targeting logic, signal flows, channel coordination, CRM structure, and attribution architecture all built to support the same revenue motion.
Forma Nôrden is a remote-first firm. We work with B2B companies across the UK, US, Europe, and internationally. Engagements are fully remote and asynchronous-friendly.
Engagements are scoped as fixed-fee builds. We define the system architecture, build it to spec, and hand it over. There is no open-ended retainer by default, though ongoing optimisation arrangements are available after the initial build is operational.
It starts with a GTM audit: we map your current stack, define the gaps, and agree on the architecture. From there we build the system, test it, and hand it over with full documentation. The assessment is the first step and takes about 20 minutes.
Yes. The work is not geography-dependent. We engage with B2B companies across Europe, North America, and internationally. The ICP fit criteria, ACV, sales motion, and product-market fit, matter more than location.
Explore the system
Start with the public resources or request an assessment if you want to see whether the GTM model fits your business.
Read the resource library
See the playbooks, templates, and reports first.
Request an assessment
Get a direct view of what is broken and what to fix.