TL;DR
- Choose lemlist when the team wants a shared sequence builder and email/LinkedIn actions. Email is priced by monthly email volume with unlimited users; Multichannel is $87 per user-month equivalent on annual billing.
- Choose La Growth Machine (LGM) when the operating unit is a connected LinkedIn identity with its own rotating mailboxes, and the team will use its campaign and inbox features. The current public page shows €120 per identity per month for Pro and Ultimate under the annual selector; the two plans have different channel allowances.
- Neither price means one account can safely automate any number of client LinkedIn profiles. Budget the real campaign identities, human operators, email infrastructure and data separately.
- Before importing a live list, test a positive reply, an opt-out, a LinkedIn acceptance without a reply, a missing email and a CRM update. Each should take the prospect down the correct branch and stop inappropriate follow-ups.
What “email and LinkedIn together” should mean
A multichannel box on a pricing page does not tell you whether a sequence behaves correctly. The useful question is whether the platform can move one person through a planned set of actions without sending the wrong message after the person has replied, opted out, changed jobs or failed to match to an email address.
Write the sequence before the demo. For example: first check that the person is still at the target company; send a short email; if there is no reply after four working days, assign a LinkedIn profile visit and connection request to the human account owner; if accepted but unanswered, wait and send a relevant follow-up; if the email bounces, pause email and create a data correction task. A positive reply, objection or opt-out should stop every queued action. A LinkedIn acceptance is not consent to send a duplicate email, and a connection message should not silently go out while the rep is handling a reply.
The two products package this job differently. lemlist prices Email by monthly email volume and Multichannel per user. LGM charges per identity: the LinkedIn/email profile that runs campaigns. Those units are not directly interchangeable. A free team member in LGM can help prepare records or reply, but cannot launch a campaign without a subscribed identity. A lemlist seat is likewise not a licence to borrow another person's LinkedIn identity; follow the platform rules and the account owner's authorisation.
Quick comparison
| lemlist | La Growth Machine | |
|---|---|---|
| Core billing unit | Email: monthly email-volume tier with unlimited users; Multichannel: per user | Campaign identity, billed separately; member allowance depends on tier |
| Public entry relevant to combined channels | Multichannel $87/user-month equivalent, annual billing; $109 monthly | Basic €60/identity-month; Pro/Ultimate €120/identity-month with annual selector shown |
| LinkedIn and email | Multichannel lists both; also calls, with SMS/WhatsApp options | Basic: LinkedIn/email; Pro adds calls; Ultimate adds X and more workflow scope |
| Email sending capacity | Plan feature table lists five senders per Multichannel user; check current account terms | Basic one sending email; Pro five rotating inboxes; Ultimate ten per identity |
| Campaign/workflow detail | Shared campaigns and channel steps; confirm exact reply-stop and permissions behaviour | Pro up to six active campaigns; Ultimate says unlimited campaigns and custom workflow builder; Pro also lists custom workflows |
| Data | Help centre lists 400 credits/month/user for “Multichannel Expert”; mapping to today's “Multichannel” name needs confirmation | Monthly enriched-lead allowance is shown per identity; extra packs available |
| Agency fit | Per-user billing for Multichannel; Email-only price is by volume | Per-identity billing; agency offer is custom with a six-identity minimum commitment |
Prices above are public figures seen on 29 September 2026. lemlist Email's $55 is a monthly equivalent for a displayed volume tier, not a per-user rate. Its page lists unlimited users and senders; its help centre also contains differing slot terms, so check the current account offer. Multichannel is per user. LGM is shown in euros; currency conversion, tax, annual cash commitment, mailbox provider charges and implementation are excluded. Confirm the billing-selector state and term before signing.
1. lemlist: per-user multichannel sequences
lemlist's current pricing page displays Email at $55/month equivalent for a selected volume tier, with 50,000 emails/month and unlimited users and senders; its monthly price display is $69. Multichannel is $87 per user-month equivalent on annual billing (or $109 monthly) and lists five senders per user. It includes LinkedIn automation and describes calls; SMS and WhatsApp are add-ons or plan-dependent. Email is not a cheaper per-user version of the same workflow: it is a volume-priced tier and lacks the LinkedIn steps compared here.
The attraction is an operator-centred sequence. A rep can work from campaign tasks and conversations rather than handing a spreadsheet between an email tool and a LinkedIn queue. lemlist documents Multichannel conditions such as “has email,” “accepted invite,” unsubscribe and meeting booked. The current price page lists five sender slots per Multichannel user. Its “unlimited emails and messages” language describes the platform allowance, not a safe or unlimited sending allowance from the underlying mailbox provider.
Where it fits: a sales team with named reps, a manageable number of sending identities and a deliberate email-plus-human-LinkedIn motion. lemlist's help centre documents multichannel conditions based on whether a lead has an email or LinkedIn URL, whether an invitation was accepted, and unsubscribe or meeting events. It also lets reply automation continue, pause or end a lead. For OOO replies with a clear return date, lemlist reschedules the next step; the OOO response itself does not count as a normal reply that stops the sequence. HubSpot's native integration checks existing contacts by email and companies by domain/name before creation. These details make it a more documented choice for conditional sequencing, but the exact plan name “Multichannel Expert” should be matched to the current checkout.
Where it does not: an agency whose buying model is a large count of client identities with centralised administration, or one that needs to share one user seat across unrelated client profiles. Per-user software pricing can look modest while mailbox slots, extra email-slot fees, data credits and client separation raise the total. The help centre currently lists additional email slots at $9 per month each, while account/legacy terms can differ; confirm this against checkout.
Data deserves its own line. lemlist sells enrichment credits separately from engagement. Its current credit guide says Multichannel Expert includes 400 credits per user per month and an email finder/verifier action uses five credits. The current price page calls its plan “Multichannel,” so confirm whether the “Multichannel Expert” allowance maps to the current offer.
2. La Growth Machine: per-identity campaign operation
LGM's current pricing page defines an identity as a profile used to engage leads and bills each identity separately. Under its annual selector, it currently displays €60 per month per identity for Basic and €120 per month per identity for Pro or Ultimate. Basic includes one sending email per identity and LinkedIn/email channels. Pro displays five rotating inboxes, up to six active campaigns, calls, and 400 enriched leads per identity per month. Ultimate displays ten sending emails, LinkedIn/email/X/calls, unlimited campaigns and a custom workflow builder. Check the selected currency and payment period before comparing.
This model can suit an agency that thinks in campaign profiles rather than software users. LGM's tier cards list three team members for Basic, 25 for Pro and unlimited for Ultimate, while an FAQ on the same page still says 25 for Pro and Ultimate. Treat Ultimate's member limit as a page-level discrepancy to confirm. The page says campaign launch requires a subscribed identity; members can prepare/import leads and handle replies. Three identities do not necessarily mean three people.
Where it fits: a team running defined LinkedIn-led programmes with an owner for each identity. Pro lists five rotating inboxes per identity, up to six active campaigns and custom workflows. Ultimate lists ten sending emails per identity, unlimited campaigns, unlimited team members on its tier card, and native HubSpot/Pipedrive CRM sync features. Its FAQ says the drag-and-drop custom sequence builder starts with Ultimate, while Pro's tier card also advertises custom workflows; distinguish the advertised scopes and verify the exact builder entitlement.
Where it does not: a team that expects one identity price to include unlimited mailbox hosting, unlimited data or any LinkedIn action volume it chooses. The platform price does not replace the connected mailbox provider or establish compliance with a social network's terms. A full agency package is custom; the public page describes a six-identity minimum commitment for that offer. Request the total term, renewal and offboarding schedule in writing.
What the documented sequence rules do
| Capability | lemlist Multichannel | La Growth Machine |
|---|---|---|
| Branches | Help centre documents advanced conditions for email/profile data and actions such as accepted LinkedIn invite, unsubscribe and booked meeting; the help uses the name “Multichannel Expert”, so confirm naming on checkout | Pro advertises custom workflows; the official product update describes an “if bounced” branch. Tier-card detail is less explicit about each condition |
| Replies | Reply rules allow a lead to continue, pause or end after a reply; automatic reply stop is the usual documented behaviour and campaign settings matter | Unified Inbox centralises LinkedIn and email conversations; vendor materials describe replies across channels exiting a sequence. Confirm configuration and task behaviour |
| Out of office | Documented behaviour: detected auto-replies with a return date are logged, the next step is rescheduled to that date and a follow-up task is created; an OOO auto-reply does not count as a normal reply that ends the sequence | LGM’s pricing page lists OOO handling on Pro and above; the cited product update documents an "if bounced" branch and reply analytics, not a precise rescheduling rule. Confirm exact rescheduling behaviour and missing-date handling in settings |
| CRM | Current HubSpot help documents contact matching by email and company matching by domain/name before creation; supported CRM scope varies by plan | Pricing page: Pro lists Zapier/Make/Clay/API integrations; Ultimate tier card lists HubSpot/Pipedrive sync, sent/replied message logging and CRM workflow triggers |
| Inbox | lemlist brings campaign conversations into its inbox; verify your desired ownership boundary | Pro advertises a unified LinkedIn/email inbox; this is distinct from the rotating inbox used to distribute sends |
These are documented product claims, not hands-on findings. LGM describes its bounce branch and campaign analytics in a product update; that page does not establish the separate OOO timing detail. Use one synthetic-record trial for both products before live sending. Keep normal replies, OOO responses, invalid-recipient bounces and sender-level failures as distinct events: a normal reply can stop queued steps, an OOO may reschedule, a bad address should stop only that lead, and an authentication or connection fault may justify pausing a sender.
A sequence that handles real outcomes
Use the same sample in both trials, with synthetic records or a small list where contact is permitted. It is a proposed evaluation, not a tested outcome.
| Day/state | Action | Required branch |
|---|---|---|
| Before launch | Verify company, role, email and LinkedIn profile; record source and client | Missing or stale email goes to a review task, not an automatic send |
| Day 1 | Send one relevant email | Invalid-recipient bounce ends or routes that prospect to data correction; pause a whole mailbox only if sender-level auth, connection or delivery evidence indicates a shared fault |
| Day 5, no reply | Create a LinkedIn profile review and connection task | Human checks identity; do not send if wrong person or profile |
| Connection accepted | Wait for owner review, then send one concise message | Acceptance alone does not mark interest or restart an email sequence |
| Human reply (positive, neutral or objection) | Assign the thread to its owner and stop queued touches | Test each category separately; a human reply should stop follow-ups rather than schedule another touch |
| Out-of-office auto-reply | Log the event, reschedule the next step to the detected return date and create the follow-up task | Confirm the platform distinguishes an auto-reply from a manual reply; the sequence should resume after the return date, not treat it as interest |
| Opt-out | Apply the agreed suppression scope across channels and client systems | Confirm no scheduled step remains and CRM receives the suppression |
The essential test is a state transition, not whether a campaign appears green. Export the test record after each branch. Compare the event and message history against the CRM. A reply event without the right contact ID, client ID or owner can create duplicate outreach even if the sequencer stopped its own steps correctly.
Worked three-identity cost comparison
Assume three account owners each need a distinct LinkedIn identity, three mailboxes per identity (nine total) and access to their own conversations. This is a plan-capacity comparison, not a like-for-like quote:
| Configuration | Public software subtotal | Still to add or verify |
|---|---|---|
| lemlist Multichannel, 3 annual users | 3 × $87 = $261/month equivalent; the current five sender slots/user give 15 for nine needed | Mailbox hosting, credits and tax; slot figures are from current pricing page and should be matched to account terms |
| LGM Basic, 3 identities | Not eligible: one sending email per identity, three total versus nine needed | €60/identity-month shown, but not priced as a qualifying configuration |
| LGM Pro, 3 identities | 3 × €120 = €360/month equivalent; five rotating inboxes/identity gives 15 | Hosting, data above 400 leads/identity monthly and tax; six active campaigns maximum |
| LGM Ultimate, 3 identities | 3 × €120 = €360/month equivalent; ten sending emails/identity gives 30 | Hosting, extra data and tax; unlimited campaign count and tier-card unlimited members, but page FAQ conflicts on member cap |
| LGM agency offer | Not eligible for this three-identity case; page states six-identity minimum | Custom contract is a different workload and commitment |
The LGM page displays €120 per identity-month for Pro and Ultimate under a selector labelled annual with two months free. lemlist's $87 Multichannel amount is also an annual-billing equivalent. Neither monthly equivalent tells you the cash due without the final billing screen. USD and EUR totals are deliberately not converted or subtracted.
Suppose the team has three LinkedIn identities and nine mailboxes, but six colleagues share data review and campaign preparation. LGM Pro's tier card allows 25 team members, while its Ultimate card says unlimited; the FAQ conflict on Ultimate means confirm that number. lemlist's Multichannel cost is per user, so six operators who each need a separate seat would be 6 × $87 = $522/month equivalent, with 30 listed sender slots. If only three people operate campaigns, the $261 configuration is the relevant one. This is an independent same-currency example; it is not a savings comparison with LGM's euro total.
Compare the cost of accepted conversations, not raw email volume. Include list preparation, email hosting, enrichment, LinkedIn operator time, CRM repair and the cost of running two systems during migration. The public Pro and Ultimate identity prices currently display the same €120 amount, but their channel, campaign and CRM entitlements differ. The correct choice depends on which of those documented features the team will use.
Migration and pilot checklist
- Export active prospects, suppression state, campaign membership, message/reply history, owners and CRM IDs. Reconcile counts before importing.
- Map one field per concept: email status, LinkedIn connection status, reply category, next action, client, owner and source. Do not map “engaged” to “positive” without defining it.
- Import suppressions before prospects. Keep the old platform read-only and monitor replies during the overlap period.
- Launch one client and one small segment. Confirm that duplicates cannot enter from another client list and that a reply stops every relevant channel.
- In the same pilot, trigger a human reply before the LinkedIn task and confirm every follow-up stops; repeat with an unsubscribe, a hard bounce, an accepted LinkedIn invitation and an out-of-office auto-reply, which should reschedule rather than end the sequence.
- Give a second, restricted operator access only where intended. Check who can see each conversation, edit copy, export records and remove an integration; inspect the unified inbox and CRM for correct client, owner, timestamp and status.
- Check the CRM after each event: correct account, person, client, owner and timestamp. Replay or retry a webhook if supported and verify it does not create a duplicate action.
- Rehearse termination: export, revoke access, disconnect mailboxes and LinkedIn, retain only the records contractually required, and document who owns each sending asset.
For sender setup and a separate view of mailbox costs, see our cold email infrastructure comparison. The campaign tool does not own the domain strategy or determine where a recipient's provider places a message.
For a campaign brief and handoff worksheet, use the Signal-Based Outbound Playbook; it helps specify the trigger and owner before building a sequence.
Which should you choose?
Choose lemlist if your unit is a rep seat and you want one interface for a measured email-plus-LinkedIn sequence. Its public Multichannel price is easy to model, but add mailbox slots, separately purchased data and the actual permission requirements.
LGM Basic is only eligible when one sending email per identity and up to three active campaigns meet the need. For the nine-mailbox model, both Pro and Ultimate fit sender capacity at the same publicly displayed €120 per identity-month: Pro offers five inboxes and up to six campaigns; Ultimate offers ten inboxes, unlimited campaigns and deeper native HubSpot/Pipedrive CRM sync. Pro's tier card advertises custom workflows, while the FAQ reserves its drag-and-drop custom sequence builder for Ultimate. Select based on the required CRM and sequence scope, not an assumed Ultimate price premium.
If neither trial can demonstrate global reply stopping, suppression, client-level visibility and a clean exit, keep the current system while fixing the process. The marketing label “multichannel” does not answer those operational questions.
FAQ
Which platform is cheaper for three LinkedIn senders?
For three operators, lemlist Multichannel is 3 × $87 = $261/month equivalent on annual billing and gives 15 listed sender slots. LGM Basic is not enough for nine mailboxes. Three LGM Pro identities or three Ultimate identities are each shown at 3 × €120 = €360/month equivalent under the annual selector. These are different currencies and capability bundles; do not subtract them. Hosting, enrichment, tax and the annual amount due are extra.
Does LGM charge for each team member?
The tier cards list three included team members for Basic, 25 for Pro and unlimited for Ultimate, while the page FAQ still says 25 for Pro and Ultimate. Each campaign-launch identity is billed separately. Confirm the Ultimate member limit and role rights in the actual offer, especially for a contractor who should only prepare records or review reports.
Can I use one LinkedIn account across several clients?
Do not assume so. Assign an authorised, accountable identity to the correct operator and client, test visibility boundaries and follow LinkedIn's current terms. A shared login can blur ownership and make both client offboarding and access control difficult.
Are enrichment credits included in lemlist's $87 plan?
The help centre says “Multichannel Expert” includes 400 monthly credits per user and an email finder/verifier costs five. The current pricing page uses the shorter name “Multichannel,” so confirm that this credit grant applies to the present plan. The included credit amount should be confirmed against the current plan name before purchase.
Does combining email and LinkedIn improve deliverability?
It can give a rep another way to follow up, but it does not repair authentication, reputation, list quality or unwanted outreach. Measure each channel separately and stop messages when a person replies or opts out. Do not treat a LinkedIn touch as proof that the email domain is healthy.
What should I insist on before signing?
Ask for the exact billing unit and annual total; number of identities/users and mailboxes; data allowance; role matrix; event and CRM behaviour; export fields; support and migration scope; cancellation and retention terms. Then verify the key reply, opt-out and client-exit paths in a trial using the actual plan.
