TL;DR
The three price on three different units, and that decides the purchase. HeyReach bills per LinkedIn sender. Expandi bills per seat. Waalaxy bills per user in euros with volume caps on invitations.
HeyReach includes unlimited team users on every plan and rotates senders automatically. Best for: agencies and teams running many LinkedIn accounts with few staff.
Expandi gives each seat a dedicated country-based IP address and profile auto warm-up. Best for: teams where account safety on a small number of high-value profiles is the priority.
Waalaxy is the only one with a genuine free tier and the steepest annual discount in the category. Best for: solo operators and small teams testing LinkedIn as a channel.
Contents
- Sender, seat or user: the unit that decides everything
- The three platforms compared
- Comparison table
- Sender licensing and account safety
- Sequence logic
- Client workspaces
- Integrations
- Inbox workflows
- Which one fits
- FAQ: LinkedIn Outreach Platforms
Sender, seat or user: the unit that decides everything
LinkedIn outreach platforms all do the same visible thing: send connection requests, send messages, follow up, and detect replies. Comparing them on that produces a tie.
The real difference is what gets billed.
HeyReach bills per LinkedIn sender, meaning per connected LinkedIn account, and includes unlimited team users at no extra cost. Staff are free; LinkedIn accounts are not.
Expandi bills per seat, and a seat maps to a person and their LinkedIn account together. Staff and accounts scale as one line.
Waalaxy bills per user in euros, with each tier capped on monthly LinkedIn invitations and email finder credits. There is no automatic volume discount outside the annual commitment.
Work out which unit your constraint sits on before comparing prices. An agency with two staff and thirty client LinkedIn accounts has a sender problem. A ten-person sales team with ten profiles has a seat problem. A founder testing the channel has neither and wants the free tier.
One more thing to settle early, because it is a safety decision rather than a price one: LinkedIn's own limits cap a single account at roughly 30 to 50 invitations a day regardless of what you pay. No platform in this category can raise that ceiling. Scale in this channel comes from more accounts, not more software.
Prices below were read from vendor pricing pages and vendor help documentation in early September 2026. This category reprices frequently and some vendors have changed prices twice in the past year, so where sources disagree the range is given rather than a single figure presented as settled.
The three platforms compared
1. HeyReach
Layer(s)/Best for: Per-sender LinkedIn automation with unlimited team users. Best for agencies and multi-account teams.
HeyReach's structural choice is to charge for LinkedIn accounts and give away seats. Every plan includes unlimited team users with no per-user fee, and all features are unlocked on every tier. For an agency that is the correct shape.
Pricing basis: HeyReach. Confirm the sender count and client-workspace rights included in the current agency offer. Separate operators who log in from LinkedIn accounts used as senders.
For HeyReach, confirm the current sender bundle and operator access. An agency needs to price connected LinkedIn accounts separately from people managing campaigns.
The operational detail that matters most: the entry Growth tier provides a dedicated residential proxy to each connected LinkedIn sender, while the Agency and Unlimited plans require you to bring your own proxies. That is a real cost and complexity transfer at exactly the point where you have the most accounts to protect. HeyReach's own documentation notes it will help arrange proxies for Agency and Unlimited customers on request.
White labelling with your own domain and branding is available on Agency and Unlimited. A 14-day trial with no card is available on the entry tier, covering up to three LinkedIn accounts.
Where it falls short: one sender caps out at LinkedIn's own daily invitation limits, so real scale means buying senders, and the bring-your-own-proxy requirement on the two agency tiers is an unpriced obligation.
Verdict: the strongest of the three for anyone running more LinkedIn accounts than people. Confirm the sender count and the proxy arrangement in writing.
2. Expandi
Layer(s)/Best for: Cloud-based per-seat automation with dedicated IPs. Best for small teams prioritising account safety.
Expandi's Business plan is $99 per seat per month, or $79 per seat per month on annual billing, which the vendor frames as two months free. There is a 7-day free trial.
What you are paying for is a safety architecture rather than a feature count. The platform runs entirely in the cloud, assigns each user a dedicated country-based IP address, and includes profile auto warm-up so that a new account ramps its sending volume gradually rather than starting at full rate. It randomises timing to mimic human behaviour patterns and supports sequences that combine LinkedIn actions with email.
That combination makes it the most conservative option of the three for a profile you cannot afford to lose, which for a founder or a senior AE is a genuine consideration rather than a marketing point.
Expandi supports multichannel sequences including email. Its Smart Sequences documentation describes conditional outreach paths. Evaluate mailbox setup, reply handling and client access as part of that configuration; do not classify it as LinkedIn-only.
Verdict: buy it when LinkedIn is a serious channel and account safety on a small number of profiles matters more than per-seat cost. Do not buy it expecting the marketing imagery to be included.
3. Waalaxy
Layer(s)/Best for: Per-user tiers with invitation caps and a real free plan. Best for solo operators and small teams.
Waalaxy publishes four tiers plus a custom Team option, priced per user in euros, with each tier capped on monthly LinkedIn invitations and email finder credits.
The grid, on monthly billing per user: Freemium at zero euros with 80 invitations a month and 25 email finder credits. Pro at 19 euros with 300 invitations and 25 credits, covering multi-step LinkedIn sequences, Zapier and Make CRM sync, and auto-reply detection. Advanced at 49 euros with 800 invitations, API access, and email finder credits raised to 500 during 2026, which made it viable for email-paired workflows that previously required the top tier. Business at 69 euros with 800 invitations, 500 credits and cold email included. Team is custom.
Annual billing cuts the cost by roughly half, which is the steepest annual discount in this category, and it requires the full year paid upfront. The LinkedIn Inbox add-on is 20 euros per user per month and is not included in any tier price.
One caveat on published figures: at least one current source lists Business at 99 euros per user per month rather than 69, and price-history analyses note that Waalaxy has roughly doubled prices since mid-2024. Both the 69 and 99 figures appear in September 2026 sources. Confirm on the vendor page with your currency and cycle selected.
On unit economics, published analysis of the Business plan at 800 invitations and 500 email credits puts effective costs at roughly 0.09 euros per LinkedIn invitation and 0.14 euros per email found.
Pricing: Freemium free. Pro around 19 euros per user per month. Advanced around 49 euros. Business around 69 to 99 euros depending on source. Annual billing roughly halves these. Inbox add-on 20 euros per user per month.
Where it falls short: the free tier at 80 invitations a month is roughly three a day and exists to demonstrate the interface rather than to run a campaign. There is no volume discount outside the annual commitment, so a ten-person team pays ten times a one-person team.
Verdict: the best place to find out whether LinkedIn works for your motion at all, and the worst of the three to scale a team on.
Comparison table
| Tool | Layer | Best for | Entry price |
|---|---|---|---|
| HeyReach | Per-sender, unlimited team users | Many accounts, few staff | Current scoped quote; confirm term and included capacity |
| Expandi | Per-seat cloud with dedicated IP | Account safety on few profiles | $79 per seat per month annual, $99 monthly |
| Waalaxy | Per-user with invitation caps | Solo operators and testing | Free tier; Pro around 19 euros per user per month |
Sender licensing and account safety
This is the section that should decide the purchase, and it is the one most comparisons skip.
HeyReach licenses per sender and rotates automatically across connected accounts, which is precisely how you scale within LinkedIn's per-account limits without endangering any single profile. The proxy arrangement differs by tier: dedicated residential proxies are provided per sender on the entry tier, and Agency and Unlimited customers bring their own. Understand that distinction before you scale, because a shared or badly sourced proxy is a faster route to a restriction than any message volume.
Expandi gives each seat a dedicated country-based IP and runs profile auto warm-up with adjustable ramp rates. This is the most deliberate safety design of the three for an individual profile, and the reason it costs what it does.
Waalaxy operates through a browser extension model with tier-capped invitation volumes. The caps are themselves a form of safety, since 300 invitations a month on Pro is well inside LinkedIn's tolerance, but the extension model means the machine has to be involved.
The non-negotiable across all three: LinkedIn caps a single account at roughly 30 to 50 invitations a day. Any plan promising more throughput from one account is promising something the platform does not control. Buy accounts, warm them slowly, and treat a restriction as a cost of doing business rather than a surprise.
Sequence logic
HeyReach unlocks all features on every tier, which means the entry plan runs the same sequence engine as the $1,999 plan. Sequences combine connection requests, messages, profile views and follow-ups across rotating senders, and the rotation itself is part of the logic rather than a manual step.
Expandi supports multi-channel sequences mixing LinkedIn actions with email, with randomised timing between steps and configurable warm-up ramps. Its control surface over timing is the finest of the three, which matters if you are optimising for safety rather than throughput.
Waalaxy provides multi-step LinkedIn sequences from the Pro tier, with cold email available on the Business tier and email finder credits from Advanced. The sequence builder is template-led and visual, which is why solo operators consistently rate it highly on ease of use.
If your sequences need to branch on behaviour rather than merely stop on reply, none of these three is as capable as a dedicated email sequencer with conditional logic. LinkedIn sequences are structurally simpler because the channel offers fewer signals to branch on.
Client workspaces
HeyReach offers white labelling with your own domain and branding on the Agency and Unlimited plans, alongside unlimited team users on every plan. For an agency, unlimited users plus per-sender billing plus white label is the combination that works.
Expandi is per seat with no agency-specific commercial tier, which makes multi-client operation a matter of buying a seat per client profile at $79 to $99 each.
Waalaxy offers a custom-quoted Team plan, and the Inbox add-on is per user, so client separation is achieved by user rather than by workspace.
Integrations
All three connect to a CRM and to an enrichment or sequencing layer, but through different routes.
HeyReach is widely used as the LinkedIn execution layer downstream of a data orchestration tool, with teams pushing hyper-personalised messaging into it from an orchestration platform. That pattern, orchestrate elsewhere and execute in HeyReach, is the most common architecture in this category among teams that have outgrown a single tool.
Expandi integrates LinkedIn and email steps natively in one sequence and connects outward to CRMs, with the caveat that the personalisation features it markets typically depend on third-party tools.
Waalaxy provides Zapier and Make CRM sync from the Pro tier and API access from Advanced, which is the cheapest published API access of the three.
Check one thing specifically before you buy: whether the platform's API lets you create campaigns and enrol leads programmatically, or only read results. The difference determines whether client onboarding is a script or an afternoon.
Inbox workflows
Reply handling is where LinkedIn outreach quietly falls apart at scale, because replies arrive in LinkedIn rather than in your stack.
HeyReach provides a unified inbox across all connected senders, which is essential once you are rotating more than a few accounts. Without it, someone has to log into each profile.
Expandi provides a centralised inbox view alongside its sequence management.
Waalaxy sells its LinkedIn Inbox as a 20 euro per user per month add-on rather than including it. That is a small number that changes the comparison: Pro at 19 euros plus Inbox at 20 euros is 39 euros, which more than doubles the entry cost for anyone who actually intends to read the replies.
The operational rule that applies to all three: decide before launch who owns replies and where they are answered. A LinkedIn campaign that generates 40 conversations nobody is assigned to answer is worse than no campaign, because the prospect saw the message.
Which one fits
Choose HeyReach if you have more LinkedIn accounts than staff. Unlimited team users plus per-sender billing plus a unified inbox is the agency configuration, and no other product here matches it. Verify the sender count on the Agency tier and settle the proxy question before signing.
Choose Expandi if you have a small number of profiles whose safety matters more than their cost. Dedicated country-based IPs and profile auto warm-up are the most deliberate safety design of the three. Price the personalisation add-ons honestly, at $197 or more per seat all in, not $99.
Choose Waalaxy if you are testing the channel, working solo, or you want the cheapest published API access. Take the annual discount if you are confident, because it is roughly half price, and add the 20 euro Inbox to any comparison you run.
The common mistake is buying a per-seat product to run client accounts, then discovering that eight clients means eight seats. That is a $700 per month error made in the first week and paid for all year.
FAQ: LinkedIn Outreach Platforms
How much does HeyReach cost per sender?
Use the current sender bundle and billing period. Confirm whether the quoted count represents connected LinkedIn accounts or users who operate the dashboard.
Is Expandi really $99 per seat?
Confirm the current account price and billing term directly with Expandi. Include any additional services required for the workflow instead of treating a historical headline figure as a complete agency budget.
Does Waalaxy have a genuinely free plan?
Yes, at 80 LinkedIn invitations and 25 email finder credits per month with full interface access and no card required. That is roughly three invitations a day, which is enough to evaluate the product and not enough to run a campaign. Most evaluators upgrade within a few weeks. Note that the LinkedIn Inbox is a 20 euro per user per month add-on on every tier.
How many LinkedIn invitations can I send per day safely?
Roughly 30 to 50 per account per day, and that ceiling is set by LinkedIn rather than by any of these platforms. New accounts should ramp up from a much lower number over several weeks. Scaling in this channel means adding warmed accounts, which is why per-sender pricing models exist and why they suit agencies.
Do I need my own proxies?
On HeyReach's entry Growth tier, no: a dedicated residential proxy is provided per connected sender. On the Agency and Unlimited tiers, yes, you bring your own, and HeyReach will help arrange them on request. Expandi provides a dedicated country-based IP per seat. Factor proxy cost and sourcing into any agency-tier comparison, because a poor proxy is a faster route to a restricted account than high message volume.
Can these platforms replace a cold email sequencer?
Waalaxy Business and Expandi both include email steps, and neither is as capable as a dedicated cold email platform on deliverability, warm-up or branching logic. HeyReach is LinkedIn-only by design and is typically paired with an email platform upstream or alongside. Treat LinkedIn execution and email execution as two purchases unless your volume is genuinely small.
For the wider signal-selection decision, our guide to buying signal platforms covers the adjacent options.
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