TL;DR
This is about multi client governance: keeping one client's senders, data and reporting separate from another's. Solo versus team selection is covered in our LinkedIn automation category hub. Best for: agencies running LinkedIn outreach for several clients at once.
HeyReach prices per LinkedIn sender with unlimited team users and every feature on every tier, which is the cleanest fit for agency economics. Best for: agencies that scale by adding senders, not seats.
Expandi supports multichannel sequences including email. Its Smart Sequences documentation describes conditional outreach paths. Evaluate mailbox setup, reply handling and client access as part of that configuration; do not classify it as LinkedIn-only.
Dripify is the cheapest per user entry at $39 on annual billing, but the Basic tier allows one campaign and 20 connection requests per day, which is not an agency configuration. Best for: agencies standardising on Advanced for multi team management.
Every platform is bounded by the same LinkedIn invariant of roughly 30 to 50 invitations per day per account. Client capacity is a function of sender count, not software spend. Best for: anyone writing a client capacity plan.
Contents
- What multi client governance actually requires
- Workspace isolation compared
- Sender assignment and the LinkedIn ceiling
- Team roles and unified inbox
- APIs and client reporting
- What it costs to run ten clients
- Side by side summary
- FAQ: LinkedIn outreach for agencies
What multi client governance actually requires
An agency's requirements in this category are different from an in house team's, and the vendor marketing rarely separates them.
Six things have to work. Client data has to be isolated, so a campaign, a lead list or an inbox from one client cannot be seen from another's context. Senders have to be assignable to a client rather than to a platform user. Team roles have to let a junior operator run campaigns without exporting a client's data. The inbox has to be workable by someone other than the account owner. There has to be a reporting output the client can receive without a login to your tooling. And the commercial model has to scale on the thing that actually scales, which is senders and clients, not internal seats.
The last point is where most tools fail agencies. A per seat model punishes you for having operators. A per sender model matches how the work is actually delivered.
1. HeyReach
Layer: LinkedIn outreach priced per sender, built for agency scale
Best for: agencies whose capacity plan is expressed in senders, and who want every feature available on every tier.
HeyReach's commercial model is the closest fit in this list to how agencies deliver. You pay per LinkedIn sender, team users are unlimited, and all features are available on every tier rather than gated upward. That removes the two most common agency frictions at once: paying for operators and discovering that client reporting sits behind an enterprise plan.
A unified inbox lets an operator work replies across senders. Whitelabel and custom domain arrive on the Agency and Unlimited tiers, which is the point at which client facing surfaces matter. There is a 14 day trial with no card and three accounts. Public review data puts it at 4.7 on G2 with more than 7,000 companies using it.
Pricing: Growth with one sender is $59 per month monthly or $44 per sender per month on annual billing, though some sources still list $79 and $59. Growth with five senders is $295 per month or $220 per sender equivalent on annual billing. Agency is $999 per month, quoted at 25 senders by one source and 50 by another. Unlimited is $1,999 per month, with one source listing $2,999. Starter and Growth include a dedicated residential proxy per sender; Agency and Unlimited require you to bring your own proxies.
Where it falls short: the proxy requirement on the top two tiers is a real operational shift. At the exact point where you have the most senders to manage, you also take on proxy sourcing and maintenance. Published sender counts on the Agency tier also disagree across sources, which matters when you are modelling cost per client, so confirm the count in writing before you commit.
Verdict: the strongest agency fit in the category on commercial structure alone. Get the Agency sender count and the proxy expectation confirmed before signing.
2. Expandi
Layer: per seat LinkedIn outreach with per user IP isolation
Best for: LinkedIn only programmes where each sender needs its own country based IP and a controlled warm up ramp.
Expandi's differentiator is infrastructure discipline. Each user gets a dedicated country based IP, profile auto warm up with an adjustable ramp, and randomised action timing. For an agency running senders in several geographies, matching IP country to the sender's stated location is a genuine risk reduction rather than a marketing line.
The vendor also publishes benchmark reporting drawn from real volume, including an H2 2026 report built on 13.2 million connection requests, which is a more useful evidence base than most vendors offer.
Pricing: Business is $99 per seat per month, or $79 per seat per month on annual billing, with a seven day trial.
Verdict: the best per sender infrastructure hygiene here, at a commercial model that does not favour agencies. Choose it when IP isolation is the deciding requirement.
3. Dripify
Layer: per user LinkedIn and email sequencing with tiered daily quotas
Best for: agencies that will standardise on Advanced, where multi team management and A/B testing live.
Dripify is the cheapest per user entry in this comparison and the tier differences are unusually consequential, so read them before pricing a client.
Every paid plan includes LinkedIn and email sequences plus 100 email finder credits per month, with top ups at 1,000 for $29, 2,000 for $49, 5,000 for $69 and 10,000 for $99. Every tier includes access from a unique local IP address, human behaviour simulation, lead duplication security, activity control and 24 hour live support. There is a seven day free trial with no credit card.
The gating is where agencies need to pay attention. Basic allows one campaign; Pro and Advanced are unlimited. Daily quotas differ sharply: Basic gives 20 connection requests, 30 messages, 10 Sales Navigator InMails, 100 profile views and 50 emails, while Pro and Advanced give 75, 100 or more, 30, 200 or more and 200 respectively. Webhook integration starts on Pro. A/B testing is Advanced only. Advanced also adds multi team management, advanced LinkedIn protection, lead tagging, step analytics and evergreen leads.
For Dripify, confirm team-management permissions in the actual plan. A solo account trial does not establish the cost or isolation available to a multi-client agency.
Where it falls short: Basic is not an agency tier in any meaningful sense, given one campaign and 20 invitations per day. Multi team management, the single feature an agency most needs, is Advanced only, so the effective agency price is $79 per user per month annual rather than $39. Integrations are also uneven: Make, Zapier and Google are live, while HubSpot, Slack and Google Sheets were listed as coming soon at the time of writing. A case study on the vendor site claims a five times increase in executive meetings and a 35 percent reply rate at CVS Health, which is the vendor's claim and not an independently verified result.
Verdict: good value at Advanced and misleading at Basic. Price your clients on Advanced or do not price them on Dripify.
4. SmartReach.io
Layer: multichannel sequencing with agency plans and a client dashboard
Best for: agencies that want email as the primary channel with LinkedIn attached, plus a client facing dashboard.
SmartReach.io earns a place here because its packaging is explicitly agency aware. Unlimited users and inboxes start from the Plus tier, agency plans and a client dashboard start from Pro, and the channels are priced as separable add ons rather than bundled into a single seat price.
Pricing: the Email Outreach line runs $29, $89, $199 and $499. The Sales Engagement line runs $39, $99, $249 and $599. LinkedIn automation is a $29 per month per account add on, and calling is $19 per seat per month.
Where it falls short: LinkedIn is an add on rather than the core product, so the depth of LinkedIn specific safety controls is lower than in the three platforms above. Agencies running LinkedIn as the primary channel will find the governance thinner.
Verdict: the right pick when the agency's core motion is email and LinkedIn is a secondary channel with per account pricing.
5. Linked API
Layer: programmatic LinkedIn actions on a per account basis
Best for: agencies with engineering capacity that want to build their own client layer rather than rent one.
Linked API is the outlier and belongs here for a specific agency shape: the one that has outgrown reporting inside a vendor's interface and wants to own the client facing layer.
It exposes LinkedIn actions through a REST API with SDKs, a CLI and an MCP server, and gives each connected account a dedicated cloud browser instance. Licensing is one seat equals one LinkedIn account, which maps directly onto agency capacity planning, and workflow execution is unlimited within the account.
Where it falls short: you are buying primitives, not a product. There is no unified inbox, no client reporting and no campaign builder unless you build them. That is the correct trade for a small number of agencies and the wrong one for most.
Verdict: the highest ceiling and the highest build cost. Only sensible with an engineer permanently assigned to it.
Workspace isolation compared
Isolation is the first question a client's security review will ask, and the answers differ in kind.
HeyReach isolates at the sender level with a unified inbox above it, and adds whitelabel and custom domain on Agency and Unlimited so the client facing surface carries your brand rather than the vendor's.
Expandi isolates at the seat and IP level, which is strong technically and weaker organisationally, because grouping seats by client is a convention you maintain rather than a structure the product enforces.
Dripify's multi team management on Advanced is the explicit multi client construct, and it is the reason Advanced is the only agency viable tier.
SmartReach.io provides a client dashboard from Pro, which is the most direct answer to the reporting half of isolation.
Linked API isolates by account by definition, since one seat is one LinkedIn account, and everything above that is your architecture.
Sender assignment and the LinkedIn ceiling
This is the section that decides your capacity plan, and it is not a software question.
LinkedIn tolerates roughly 30 to 50 invitations per day per account. That figure does not move with spend, tier or vendor. Dripify's own published quotas reflect it, capping Pro and Advanced at 75 connection requests per day and Basic at 20, and no platform in this list credibly claims more.
The consequence for an agency is arithmetic. If a client needs 1,000 new conversations started in a month, and each account can safely send roughly 40 invitations per working day, you need multiple senders per client, and your cost per client scales with senders. That is exactly why HeyReach's per sender model reads as expensive on the price page and often lands cheapest in a real capacity plan, while per seat models look cheap and then require you to buy seats you do not need.
Assign senders to clients explicitly, document which identity belongs to which engagement, and never share a sender across clients. When a client leaves, the sender retires with them.
Team roles and unified inbox
Unlimited team users on HeyReach is the single most agency friendly feature in this comparison, because an agency's operator count is not a proxy for the value it delivers.
The unified inbox matters more than teams expect. Replies arrive across many senders and clients, and an operator working from a single queue with clear client attribution is the difference between a two hour daily routine and a five hour one. HeyReach provides this natively. Dripify's step analytics and lead tagging on Advanced help organise the same problem differently. Linked API gives you none of it and expects you to build it.
On permissions, the question to ask every vendor is narrow: can an operator run campaigns without being able to export a client's contact data. If the answer is no, the compensating control is process rather than product, and you should document it in your client agreement.
APIs and client reporting
Client reporting is where agencies lose margin, because manual reporting is billable time that nobody bills.
SmartReach.io's client dashboard from Pro is the most direct fix. HeyReach's whitelabel and custom domain on Agency and Unlimited let the client log into something that looks like yours. Dripify's step analytics on Advanced gives the underlying numbers but leaves presentation to you. Linked API gives you an API and expects the dashboard to be your product.
If you report to more than five clients monthly, treat reporting automation as a requirement rather than a nice to have, and price the platform accordingly. The cheapest licence that forces four hours of manual reporting a month is not the cheapest licence.
What it costs to run ten clients
A worked example makes the models comparable. Assume ten clients, two senders each, so twenty senders, and three internal operators.
Pricing basis: HeyReach. Confirm the sender count and client-workspace rights included in the current agency offer. Separate operators who log in from LinkedIn accounts used as senders.
SmartReach.io depends on the mix, with the LinkedIn add on at $29 per month per account making twenty accounts $580 on top of the base plan.
Linked API at $49 per seat per month annual is $980 for twenty accounts, plus your build and maintenance cost, which is the number that decides whether it is actually cheaper.
The pattern is consistent. Per sender pricing with unlimited users wins as client count grows. Per seat pricing wins only when senders per client stay at one, which is rarely a real agency configuration.
Side by side summary
| Tool | Layer | Best for | Entry price |
|---|---|---|---|
| HeyReach | Per sender LinkedIn outreach with unlimited users | Agency capacity planned in senders | $44 per sender per month annual on Growth |
| Expandi | Per seat outreach with dedicated country based IP | Per sender IP isolation | $79 per seat per month annual |
| Dripify | Per user LinkedIn and email sequencing | Multi team management on Advanced | $39 per user per month annual on Basic; $79 on Advanced |
| SmartReach.io | Multichannel with agency plans and client dashboard | Email led agencies adding LinkedIn | Email Outreach from $29 per month; LinkedIn add on $29 per account |
| Linked API | Programmatic LinkedIn actions | Agencies building their own client layer | $49 per seat per month annual |
FAQ: LinkedIn outreach for agencies
Which pricing model is best for an agency?
Per sender with unlimited team users, which is HeyReach's model. Agency capacity scales with senders and clients, not with internal operators, so any model that charges for operators taxes you for delivering the service.
How many LinkedIn invitations can one account send per day?
Roughly 30 to 50, and that is a platform limit rather than a plan limit. Dripify's own published quotas cap Pro and Advanced at 75 connection requests per day and Basic at 20. No amount of spend raises the underlying ceiling, so client capacity is a sender count question.
Do these platforms include email sending?
Some support email as part of a multichannel workflow, including Expandi. Others may require a separate email platform. Confirm connected-mailbox, sequencing and reply-handling capabilities in the selected plan.
Which tier do I need for multi client management?
On Dripify, Advanced, because multi team management, A/B testing, lead tagging and step analytics are Advanced only, making the real agency price $79 per user per month annual rather than $39. On HeyReach, Agency or Unlimited for whitelabel and custom domain. On SmartReach.io, Pro for agency plans and the client dashboard.
Do I need my own proxies?
On HeyReach, yes at the top two tiers: Starter and Growth include a dedicated residential proxy per sender, while Agency and Unlimited require bring your own proxies. Expandi provides a dedicated country based IP per user. Dripify provides access from a unique local IP address on all tiers.
Can I share one sender across two clients?
No, and it is the most damaging shortcut in agency LinkedIn work. A sender identity carries the activity history and the risk. Assign senders to a single client, document the mapping, and retire the sender when the engagement ends.
For the wider signal-selection decision, our guide to buying signal platforms covers the adjacent options.
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