TL;DR
- Recruitment agencies should choose a dialer by candidate and client record matching, callback routing, consent and recording controls, recruiter adoption and integration with the actual ATS or CRM.
- CloudCall is a strong specialist evaluation for recruitment-oriented CRM integration; Aircall and Ringover offer broader cloud-phone workflows; JustCall suits teams comparing sales dialling, messaging and telephony.
- Test the exact Bullhorn or other ATS objects and editions. An integration logo does not prove correct placement of notes, recordings and dispositions.
- Keep candidate and client calling purposes distinct and verify local number, recording and messaging requirements in every territory.
Contents
- Quick comparison
- Recruitment is a two-sided call workflow
- CloudCall
- Aircall and Ringover
- JustCall
- Recording, privacy and candidate trust
- Pilot design
- FAQ
Quick comparison
| Platform | Strong recruitment use case | Verify in the pilot |
|---|---|---|
| CloudCall | Calling embedded around recruitment CRM and ATS workflows | Exact ATS objects, click-to-call, record matching, notes and recordings |
| Aircall | Flexible cloud phone for recruiter teams handling inbound and outbound calls | Number coverage, routing, ATS or CRM integration and plan entitlements |
| Ringover | Cloud communications with sales and staffing-oriented integrations | Country support, messaging, recording, workflow and user administration |
| JustCall | Calling, messaging and sales-dialling features in one environment | ATS support, dialer mode, callback ownership and data export |
Recruiters spend much of the day switching between candidates, clients and live roles. The winning dialer should reduce that switching without creating an unreliable activity record.
Recruitment is a two-sided call workflow
A recruitment agency calls candidates about roles and clients about hiring needs. The same phone number can appear on candidate, contact and company records, while consultants may work several vacancies at once.
Define which record owns the call and how the active job is associated. A generic contact activity is not enough if another recruiter cannot see which role, submission or vacancy the conversation concerned.
Inbound callbacks matter as much as outbound speed. Route them to the responsible consultant or a queue with context, and make the ownership visible in the ATS.
CloudCall
CloudCall positions its communications platform around CRM integration and serves recruitment and staffing use cases. It is a strong first evaluation for agencies using systems in its supported ecosystem, including those seeking close calling context around recruitment records.
Ask for a demonstration inside the exact ATS edition and data model. Test candidate, client-contact and company records, plus a person linked to several active roles. Confirm where notes, dispositions, recordings and tasks appear.
Check number availability and portability separately. A good ATS integration does not guarantee local telephony coverage for every office or campaign.
Aircall and Ringover
Aircall provides a cloud business phone with numbers, routing, applications and a broad integration catalogue. It fits agencies that want a general-purpose phone platform for inbound and outbound work and can connect the chosen ATS or CRM.
Ringover offers cloud calling and communication features with sales and staffing use cases. It is useful when the agency wants to compare calling, messaging, coaching and integrations under one vendor.
For both, map plan entitlements and integration depth. Determine whether the integration is native, marketplace-delivered or dependent on an automation platform, and identify who supports it when a write fails.
JustCall
JustCall combines business calling, messaging and sales-dialling features. It can suit a recruitment team that wants list-based outbound work alongside normal callbacks and shared-number operation.
Confirm whether the required ATS is supported directly and which objects or activities can be updated. If the workflow passes through a generic CRM, document the mapping and source of truth.
Test SMS only in territories and use cases where the agency has the necessary permissions and registrations. Phone and messaging availability can differ by country and number type.
Recording, privacy and candidate trust
Recruitment calls can contain compensation, employment history, immigration, health or other sensitive information. Minimise what is recorded and who can access it. Apply applicable consent and employment rules with qualified advice.
Set recording policies by geography and call type rather than one global toggle. Define retention, deletion and access for consultants, managers and clients. Avoid copying full transcripts into broadly visible fields.
Tell recruiters what the system records and how notes should be written. Automation should support candidate trust, not create a hidden dossier.
Pilot design
Select consultants working different desks and territories. Test inbound, click-to-call, list-based calling, transfer, voicemail, SMS where relevant, callback and record update. Include duplicate numbers and a candidate attached to multiple roles.
Measure time saved, correct record match, disposition completion, follow-up accuracy, missed callbacks and recruiter adoption. Listen to an authorised sample for audio quality and workflow diagnosis.
Run number porting only after workflow acceptance. Maintain the existing service until critical numbers and routing are proven.
FAQ
What is the best dialer for Bullhorn users?
CloudCall is a strong specialist candidate, but test the current Bullhorn integration and your exact objects. Other vendors may also support Bullhorn.
Should a recruitment agency buy a parallel dialer?
Only if high-throughput calling is the real requirement. Many agencies need reliable callbacks and ATS context first.
Where should call notes live?
In the governed ATS or CRM record connected to the candidate, client and relevant role.
Can all recruitment calls be recorded?
Rules vary by country and context. Configure recording under a documented policy.
What is the most important pilot failure case?
A callback or call log matching the wrong person or vacancy.
Call handling also needs a review process. Our guide to conversation intelligence tools covers the adjacent options.
Sources and comparison method
The recommendations are editorial assessments of workflow fit, not results from a comparative product test. Supporting product references are linked below; prices and plan entitlements should be confirmed for the configuration being purchased.
- CloudCall official site
- Aircall official site
- Ringover official site
- JustCall official site
- Bullhorn marketplace
Work with Forma Nôrden
Forma Nôrden designs recruitment calling workflows around candidate identity, live roles, callbacks and reliable ATS state. We help agencies test the complete operation before changing numbers or contracts. Explore how we work.
For enquiries about this article: partnerships@formanorden.com
