Signal-Based List Building Workflow
Signal-driven list-building workflows for B2B SaaS and tech teams that need higher conversion lead lists before outbound execution. This package focuses on capture and qualification signals, hiring intent, visitor intent, LinkedIn engagement, tech stack fit, and funding triggers, then converts them into routeable prospect lists.
What's inside
| File | What it does |
|---|---|
.agents/skills/SKILL.md | Orchestrator and routing logic |
.agents/skills/signal-hiring-intent-capture.md | Builds intent capture from hiring events with scoring and qualification filters. |
.agents/skills/signal-visitor-identification.md | Converts anonymous website traffic into enriched, route-ready contacts and accounts. |
.agents/skills/signal-linkedin-engagement-capture.md | Turns LinkedIn post engagement into scored lead lists with operational handoff output. |
.agents/skills/signal-tech-stack-qualification.md | Qualifies accounts from technology footprint and stack-gap indicators. |
.agents/skills/signal-funding-trigger-monitor.md | Detects and prioritizes newly funded accounts using post-funding buying-window logic. |
.agents/skills/signal-source-prioritizer.md | Prioritizes signal sources by ICP fit, recency, confidence, and operational cost. |
.agents/skills/signal-multi-source-stacking.md | Advanced strategies for layering multiple data sources to isolate high-intent buyers. |
Prerequisites
- Claude Code installed and running
- CRM access (HubSpot or Salesforce)
- Enrichment and contact-data access (Clay, Apollo, or equivalent)
- One or more signal sources (jobs, visitor ID, LinkedIn, funding, technographics)
- Outbound execution destination defined (sequencer or CRM tasking flow)
Installation
Cursor, Windsurf, or Generic AI IDE
- Clone the repo:
git clone https://github.com/forma-norden/signal-based-list-building-workflow - Copy the
.agents/skills/directory into your project's.agents/skills/folder.
Claude Code
- Clone the repo:
git clone https://github.com/forma-norden/signal-based-list-building-workflow - Copy the
.agents/skills/directory into your project's.claude/skills/folder.
Usage
Read .agents/skills/signal-source-prioritizer.md
Inputs:
- target ICP: B2B SaaS, 50-500 employees, US and UK
- active sources: hiring signals, website visitor ID, LinkedIn engagement
- capacity: 500 new rows per week
- outbound SLA: outreach within 48 hours
Return:
1) ranked source order
2) scoring logic
3) execution cadence
4) handoff format
Expected output:
- ranked signal-source plan
- explicit scoring and disqualification logic
- operator-ready handoff table
Running tests
Use the prompt tests in tests/ to validate expected behavior and edge cases before deployment.
tests/README.mdinsignal-based-list-building-workflow- Load each skill and run the corresponding test prompt
- Compare output against the validation checklist before rollout
Who this is for
GTM engineers, RevOps leads, VP Sales, and founders at B2B companies with 50 to 500 employees who are building or consolidating their outbound infrastructure and want to reduce tool sprawl through better-engineered GTM systems.
Ecosystem connections
This repository is designed to work as part of the Forma Norden open-source GTM ecosystem.
Works with
| Repo | Relationship | When to use together |
|---|---|---|
buying-window-signal-workflow | Downstream | Signal lists feed into scoring and play routing |
clay-claude-code-skill-pack | Downstream | Signal-qualified leads enter Clay for enrichment |
cold-email-copy-playbook | Downstream | Signal type determines copy angle and template |
n8n-gtm-workflow-pack | Parallel | n8n automates signal capture workflows |
linkedin-claude-code-workflow | Parallel | LinkedIn engagement signals captured here |
Suggested skill chains
- Full signal pipeline: source-prioritizer > [signal capture skills] > multi-source-stacking >
buying-window-signal-workflow(score) >clay-claude-code-skill-pack(enrich) >cold-email-copy-playbook(write)