Workflow #linkedin-ads #campaigns

LinkedIn Ads Campaign Playbook

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An end-to-end B2B LinkedIn Ads playbook integrating campaign architecture and outbound SDR sync. Stop running disconnected ads and start running signal-driven campaigns that align perfectly with your outbound sequences.

What's inside

File	What it does
`.agents/skills/SKILL.md`	Orchestrator and routing logic
`.agents/skills/linkedin-ads-funnel-architect.md`	3-layer funnel architecture and retargeting
`.agents/skills/linkedin-ads-audience-targeting.md`	ICP targeting, exclusions, and ABM lists
`.agents/skills/linkedin-ads-bidding-budget.md`	Bidding strategies and cost optimization
`.agents/skills/linkedin-ads-copy-framework.md`	High-converting Voice of Customer ad copy
`.agents/skills/linkedin-ads-creative-formats.md`	Format selection and Thought Leader Ads
`.agents/skills/linkedin-ads-measurement-attribution.md`	KPIs, conversion tracking, and Insight Tag
`.agents/skills/linkedin-ads-optimization-troubleshooting.md`	Diagnostic checklists for underperformance
`.agents/skills/linkedin-ads-outbound-sync.md`	ABM ads-to-outbound coordination

Prerequisites

LinkedIn Campaign Manager access
AI IDE (Claude Code, Cursor, Windsurf)

Installation

Cursor, Windsurf, or Generic AI IDE

Clone the repo: git clone https://github.com/forma-norden/linkedin-ads-campaign-playbook
Copy the .agents/skills/ directory into your project's .agents/skills/ folder.

Claude Code

Clone the repo: git clone https://github.com/forma-norden/linkedin-ads-campaign-playbook
Copy the .agents/skills/ directory into your project's .claude/skills/ folder.

Usage

Load the orchestrator in your IDE and state your goal. For example: Help me define my LinkedIn Ads audience for a new ABM campaign.

Running tests

Use the prompt tests in tests/ to validate expected behavior and edge cases before deployment.

tests/README.md in linkedin-ads-campaign-playbook
Load each skill and run the corresponding test prompt
Compare output against the validation checklist before rollout

Who this is for

GTM engineers, RevOps leads, VP Sales, and founders at B2B companies with 50 to 500 employees who are building or consolidating their outbound infrastructure and want to reduce tool sprawl through better-engineered GTM systems.

Ecosystem connections

This repository is designed to work as part of the Forma Norden open-source GTM ecosystem.

Works with

Repo	Relationship	When to use together
`linkedin-claude-code-workflow`	Parallel	The workflow executes what the playbook strategizes; they work in tandem.
`cold-email-copy-playbook`	Downstream	Ad engagement provides warm intent for outbound email sequences.
`signal-based-list-building-workflow`	Upstream	Target lists defined here are uploaded as Matched Audiences.
`linkedin-profile-dm-conversion-playbook`	Parallel	Organic / DM motions complement paid ad awareness simultaneously.

Suggested skill chains

Program Launch: list-icp-definition > linkedin-ads-funnel-architect > linkedin-ads-audience-targeting > linkedin-ads-copy-framework
BDR Handoff: linkedin-ads-measurement-attribution > linkedin-ads-outbound-sync > copy-btl-practitioner-messaging

INSTALL COMMAND
$ npx skills add forma-norden/linkedin-ads-campaign-playbook

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