GTM Plays Collection
A comprehensive catalog of signal-triggered, engagement-triggered, and expansion Go-To-Market plays. Stop guessing how to run outbound and start executing standardized, mathematically proven plays.
What's inside
| File | What it does |
|---|---|
.agents/skills/SKILL.md | Orchestrator and routing logic |
.agents/skills/play-selector-and-scoring.md | Framework to choose the right play by signal |
.agents/skills/signal-triggered-plays.md | Execution steps for specific buying events |
.agents/skills/outbound-sequence-plays.md | Cold outbound plays across channels |
.agents/skills/engagement-triggered-plays.md | Intercepting content and webinar engagement |
.agents/skills/account-expansion-plays.md | Growing footprint inside existing customer accounts |
.agents/skills/play-measurement-iteration.md | Measuring play performance and iteration cadence |
Prerequisites
- Outbound sequencer (Outreach, SalesLoft, Apollo)
- AI IDE (Claude Code, Cursor, Windsurf)
Installation
Cursor, Windsurf, or Generic AI IDE
- Clone the repo:
git clone https://github.com/forma-norden/gtm-plays-collection - Copy the
.agents/skills/directory into your project's.agents/skills/folder.
Claude Code
- Clone the repo:
git clone https://github.com/forma-norden/gtm-plays-collection - Copy the
.agents/skills/directory into your project's.claude/skills/folder.
Usage
Load the orchestrator in your IDE and state your goal. For example: What play should I run for a target account that just hired a new VP of Sales?
Running tests
Use the prompt tests in tests/ to validate expected behavior and edge cases before deployment.
tests/README.mdingtm-plays-collection- Load each skill and run the corresponding test prompt
- Compare output against the validation checklist before rollout
Who this is for
GTM engineers, RevOps leads, VP Sales, and founders at B2B companies with 50 to 500 employees who are building or consolidating their outbound infrastructure and want to reduce tool sprawl through better-engineered GTM systems.
Ecosystem connections
This repository is designed to work as part of the Forma Norden open-source GTM ecosystem.
Works with
| Repo | Relationship | When to use together |
|---|---|---|
cold-email-copy-playbook | Downstream | Once a play is selected, use the copy frameworks to write the actual emails. |
buying-window-signal-workflow | Upstream | Signals scored in that workflow trigger the "Signal-Triggered Plays" defined here. |
outbound-personalization-playbook | Parallel | Strategy applies here: Tier 1 plays get manual deep personalization; Tier 3 get segmentation. |
n8n-gtm-workflow-pack | Downstream | Automation routes leads into the correct CRM sequence based on the play selected. |
Suggested skill chains
- Reacting to Intent:
signal-scoring-router>signal-triggered-plays>n8n-node-patterns - Building Outbound Sequences:
play-selector-and-scoring>outbound-sequence-plays>writing-frameworks>email-template-library