Workflow #deliverability #infrastructure

Cold Email Deliverability Playbook

Workflows Free, ungated

Operational deliverability playbook for B2B outbound teams running cold email at scale. This package turns infrastructure, sending behavior, copy constraints, and diagnostics into reproducible workflows.

What's inside

File	What it does
`.agents/skills/SKILL.md`	Orchestrator and routing logic
`.agents/skills/deliverability-infrastructure-baseline.md`	Defines domain and authentication baseline before campaign launch.
`.agents/skills/deliverability-provider-strategy.md`	Selects and runs provider-specific strategy with mailbox mix and ramp policy.
`.agents/skills/deliverability-copy-campaign-structure.md`	Applies copy and campaign structure rules that reduce filter risk.
`.agents/skills/deliverability-monitoring-diagnostics.md`	Monitors core deliverability metrics and identifies likely failure causes.
`.agents/skills/deliverability-recovery-runbook.md`	Executes staged recovery when inbox placement degrades.
`.agents/skills/deliverability-infrastructure-setup.md`	Technical guide for DMARC, DKIM, SPF, and custom tracking domains.

Prerequisites

Sending domains and inboxes configured
Access to DNS and sender-authentication records
Sequencer and mailbox provider access
Reply, bounce, and complaint telemetry available
Ownership model for deliverability incidents

Installation

Cursor, Windsurf, or Generic AI IDE

Clone the repo: git clone https://github.com/forma-norden/cold-email-deliverability-playbook
Copy the .agents/skills/ directory into your project's .agents/skills/ folder.

Claude Code

Clone the repo: git clone https://github.com/forma-norden/cold-email-deliverability-playbook
Copy the .agents/skills/ directory into your project's .claude/skills/ folder.

Usage

Read .agents/skills/deliverability-monitoring-diagnostics.md

Inputs:
- weekly reply trend: down 42%
- bounce rate: 3.4%
- complaint rate: 0.18%
- inbox placement checks: mostly spam
- recent changes: send volume doubled in 5 days

Return:
1) likely root causes ranked
2) immediate containment actions
3) 14-day stabilization plan
4) go/no-go criteria for scale-up

Expected output:

structured diagnosis
ranked root-cause hypotheses
stepwise stabilization actions with thresholds

Running tests

Use the prompt tests in tests/ to validate expected behavior and edge cases before deployment.

tests/README.md in cold-email-deliverability-playbook
Load each skill and run the corresponding test prompt
Compare output against the validation checklist before rollout

Who this is for

GTM engineers, RevOps leads, VP Sales, and founders at B2B companies with 50 to 500 employees who are building or consolidating their outbound infrastructure and want to reduce tool sprawl through better-engineered GTM systems.

Ecosystem connections

This repository is designed to work as part of the Forma Norden open-source GTM ecosystem.

Works with

Repo	Relationship	When to use together
`cold-email-copy-playbook`	Parallel	Copy structure affects deliverability, run both before launch
`n8n-gtm-workflow-pack`	Downstream	n8n automates deliverability monitoring alerts
`clay-claude-code-skill-pack`	Upstream	Email verification in Clay connects to deliverability checks

Suggested skill chains

Pre-launch: cold-email-copy-playbook (write) > deliverability-copy-campaign-structure (check copy) > deliverability-monitoring-diagnostics (test placement)
Recovery: deliverability-monitoring-diagnostics (diagnose) > deliverability-recovery-runbook (fix) > deliverability-infrastructure-baseline (rebuild)

INSTALL COMMAND
$ npx skills add forma-norden/cold-email-deliverability-playbook

View on GitHub