Workflow #copy #outbound

Cold Email Copy Playbook

Workflows Free, ungated

Production copy workflow for cold outbound teams that need segment-specific, reply-focused messaging without sacrificing deliverability or compliance. This repo turns copy writing into an operating system with deterministic structure, CTA policy, follow-up logic, and prelaunch QA gates.

What's inside

FileWhat it does
.agents/skills/SKILL.mdOrchestrator and routing logic
.agents/skills/copy-atl-executive-messaging.mdStrategic messaging targeting the C-Suite and VPs (Above the Line).
.agents/skills/copy-btl-practitioner-messaging.mdTactical messaging targeting managers and practitioners (Below the Line).
.agents/skills/copy-segmentation-system.mdHow to split outbound lists into executable copy segments.
.agents/skills/copy-message-architecture.mdBuilding first-touch emails with a constrained 4-block structure.
.agents/skills/copy-subject-opener-engine.mdGenerating subject and opener variants with anti-spam controls.
.agents/skills/copy-cta-friction-design.mdSelecting CTA style by touch stage and buyer readiness.
.agents/skills/copy-follow-up-sequence.mdDesigning touches 2-5 with new value and close logic.
.agents/skills/copy-quality-compliance-review.mdQuality, deliverability, and compliance checks before launch.

Prerequisites

  • Clear ICP and segment definitions
  • Source-backed trigger data for personalization
  • Proof assets (case outcomes, teardown, or process evidence)
  • Sequencer with suppression and opt-out handling
  • Deliverability baseline already configured

Installation

Cursor, Windsurf, or Generic AI IDE

  1. Clone the repo: git clone https://github.com/forma-norden/cold-email-copy-playbook
  2. Copy the .agents/skills/ directory into your project's .agents/skills/ folder.

Claude Code

  1. Clone the repo: git clone https://github.com/forma-norden/cold-email-copy-playbook
  2. Copy the .agents/skills/ directory into your project's .claude/skills/ folder.

Usage

Read .agents/skills/copy-message-architecture.md

Inputs:
- segment: VP Sales at 50-300 employee B2B SaaS firms
- trigger: hiring outbound reps this month
- pain hypothesis: response lag and poor qualification
- proof: similar team improved qualified reply rate by 2.4x
- CTA type: low friction yes/no

Return:
1) three first-touch variants
2) risk notes for each
3) selected primary variant and rationale

Expected output:

  • three testable first-touch messages
  • one selected production variant with reasoning
  • risk flags to fix before launch

Running tests

Use the prompt tests in tests/ to validate expected behavior and edge cases before deployment.

  • tests/README.md in cold-email-copy-playbook
  • Load each skill and run the corresponding test prompt
  • Compare output against the validation checklist before rollout

Who this is for

GTM engineers, RevOps leads, VP Sales, and founders at B2B companies with 50 to 500 employees who are building or consolidating their outbound infrastructure and want to reduce tool sprawl through better-engineered GTM systems.

Ecosystem connections

This repository is designed to work as part of the Forma Norden open-source GTM ecosystem.

Works with

RepoRelationshipWhen to use together
cold-email-deliverability-playbookParallelAfter writing copy, run deliverability checks before launch. Copy structure affects filter risk.
clay-claude-code-skill-packUpstreamUse Clay to build enrichment for personalization data that feeds copy segments.
signal-based-list-building-workflowUpstreamSignal-qualified lists determine which triggers and personas the copy targets.
buying-window-signal-workflowUpstreamSignal routing determines timing and message angle for each outreach.
linkedin-claude-code-workflowParallelMulti-channel campaigns: email copy here, LinkedIn engagement routing there.
n8n-gtm-workflow-packDownstreamAutomate sequence enrollment and send logic after copy is approved.
outbound-personalization-playbookUpstream (planned)Research and personalization framework feeds the opener and pain framing in each email.
sdr-operations-playbookParallel (planned)SDR daily workflow references these copy skills for outbound execution.

Suggested skill chains

  1. Full campaign build: signal-based-list-building-workflow (qualify leads) > clay-claude-code-skill-pack (enrich) > cold-email-copy-playbook (write) > cold-email-deliverability-playbook (verify) > n8n-gtm-workflow-pack (automate)
  2. Signal-triggered outreach: buying-window-signal-workflow (score and route signal) > cold-email-copy-playbook/copy-atl-executive-messaging or copy-btl-practitioner-messaging (write for persona) > cold-email-deliverability-playbook (check before send)
  3. Multi-channel sequence: cold-email-copy-playbook (email copy) + linkedin-profile-dm-conversion-playbook (DM copy) > synchronize timing and messaging across channels
INSTALL COMMAND
$ npx skills add forma-norden/cold-email-copy-playbook
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