Yananai A. Chiwuta

Yananai Chiwuta is a Go-To-Market Architect and the founder of Forma Nôrden, an agency that builds signal-based GTM systems for B2B SaaS companies scaling from $500K to $20M ARR. His work focuses on outbound infrastructure, ABM architecture, and revenue attribution — replacing disjointed prospecting tactics with connected systems that trace pipeline activity to closed ARR.

He holds a Master's degree in Marketing Strategy and previously founded and exited FunnelVision, a digital agency. At Forma Nôrden, his operational work spans full-stack outbound builds using Clay, Smartlead, and HockeyStack, alongside ABM playbooks and data-driven CRM architectures.

Yananai is the creator of the Slackability Score, a proprietary framework for measuring trust velocity in B2B sales cycles. He authors The GTM Moat, a newsletter for operators focused on reducing customer acquisition costs through technical GTM architecture.