The LinkedIn Outreach Benchmark Report 2026

Organic views across LinkedIn are down 50% year-over-year. Personal profiles reach 561% more audience than company pages. These numbers define the operating environment.

Where B2B SaaS Teams Stand and What Separates the Top 10%

What's Inside:

• The verified 2026 LinkedIn algorithm data: organic views down 50%, company pages reaching 1.6% of followers
• Connection request and DM response rate benchmarks by context — including the SaaS rate (4.77%) vs the broader average (10.3%)
• The content format multipliers that determine reach: carousels at 2.0×, video at +69%, text-only company pages at 0.28×
• The 5 decisions every B2B SaaS team needs to make about LinkedIn GTM based on where the platform is heading