The LinkedIn Content Strategy Template

This template gives your GTM team a structured system for planning, categorising, and tracking LinkedIn content — calibrated to how the 2026 algorithm actually works.

The Content Planning and Performance Tool for B2B SaaS GTM Teams

What's Inside:

• A content pillar worksheet that maps your GTM positioning to 3–5 repeatable LinkedIn content themes — with scoring criteria
• The format decision matrix: which content type to use for each goal, based on the 2026 algorithm multipliers
• A 4-week content calendar template with frequency targets and format mix built in for personal profiles vs company pages
• A performance scorecard to track reach, engagement, and outreach metrics against verified 2026 benchmarks