The Clay Waterfall Enrichment Guide

Most outbound teams are not losing pipeline because their targeting is wrong. They are losing it because their data stack gives up after one lookup and leaves a third of their best-fit accounts unreachable.

What B2B SaaS Teams Need to Know in 2026

What's Inside:

• Why single-provider enrichment caps your contact coverage at 40–55% — and the waterfall architecture that gets you to 70–80%
• How to build a Clay waterfall sequence with 3+ providers, including field-by-field configuration for email, phone, and LinkedIn data
• The 7 enrichment fields every outbound sequence needs before a single email fires — and how to capture signal context automatically
• A step-by-step Clay table setup for B2B SaaS outbound, from ICP filter logic to sequence trigger conditions