The B2B ABM Playbook

ABM is the highest-ROI marketing motion in B2B — when implemented correctly. 81% of marketers say ABM delivers higher ROI than other marketing initiatives.

How to Build, Run, and Measure an Account-Based Marketing Program That Moves Revenue

What's Inside:

• The three ABM tiers (1:1, 1:Few, 1:Many) defined with resource requirements, target account counts, and expected ROI ranges
• The buying committee map template for B2B SaaS with the four roles that determine whether deals close or stall
• A full signal architecture for ABM — how to layer first-party, third-party, and behavioral signals to trigger the right outreach
• The attribution framework that connects ABM activity to pipeline and closed ARR, not just meetings booked