The ABM Benchmark Report 2026

The closest verified average ROI figure for mature ABM programs is 137%. The commonly cited 145% has no traceable primary source.

Where B2B SaaS Teams Stand and What Separates the Top 10%

What's Inside:

• The verified 2026 ABM ROI benchmarks — including which widely cited figures are inflated and what the primary source data actually shows
• Where 78.7% of B2B orgs now use AI in ABM — and the 21.3% that don't yet and what it costs them
• The exact budget allocation range top-performing ABM programs run at, broken down by source
• What the data says about buyer behaviour in 2026 — including zero-click search, genAI adoption, and what it means for ABM content