The B2B ABM Account Scoring Template

Before scoring any account, define your ICP in writing. This template requires three pre-defined inputs and gives you a 32-point weighted scoring system.

A Weighted Scoring Framework to Identify, Tier, and Prioritize Accounts

What's Inside:

• A 32-point weighted scoring system across five dimensions — ICP fit, intent signals, buying committee coverage, engagement history, and timing indicators
• The tier classification logic (Tier 1 / Tier 2 / Watch List / Disqualify) that determines exactly how much resource each account gets
• The action protocol for each tier — what sequence fires, what channel mix activates, and how often you re-score
• A ready-to-use Google Sheets template with formulas pre-built — drop in your accounts and the tier classifications calculate automatically