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Free Calculator

Calculate margins, optimize profitability

Enter cost and sale price of your item, and the markup, profit, and gross margin will be calculated for you.

Interactive calculatorProfitabilityInstant results

Markup

Profit

Gross Margin

How it works

What each metric tells you

Metric 1

Markup

How much you added on top of cost, as a percentage of cost. A $80 item sold for $100 has a 25% markup.

Metric 2

Profit

The raw dollar difference between what you paid and what you charged. Simple but essential for unit economics.

Metric 3

Gross margin

The percentage of revenue that is profit. A 20% gross margin means $0.20 of every dollar is gross profit.

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