Use case 1
Evaluate ad efficiency
Enter your total spend and impressions to calculate the CPM. Compare across channels to see where your budget goes furthest.
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Calculate CPM for your marketing campaigns
Enter any two of the following values and the third one will be calculated for you.
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How it works
How CPM works in practice
Use case 2
Budget a campaign
Know your CPM rate and target impressions? Leave cost blank to get the budget you need to allocate.
Use case 3
Forecast reach
Have a fixed budget and a known CPM? Leave impressions blank to see how many eyeballs your spend will buy.
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