INSTANT ASSESSMENT

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Build a VSL Funnel + LinkedIn Ads System that generates pre-qualified demos—and reduces the time Sales spends educating prospects before they’re ready to buy.

Compliance pipeline system

If prospects aren’t educated before the call, they won’t convert.

In Compliance, Risk & Security, trust is earned before the demo. If prospects reach your calendar without understanding the basics, Sales gets stuck doing education, deals stall, and close rates suffer. A VSL-led pipeline system pre-educates, filters, and moves the right buyers to Sales—ready for a real conversation.

You’ll walk away with

  • + A VSL + landing flow that pre-educates prospects and sets the context before they book a demo
  • + A LinkedIn decision-maker targeting plan designed for regulated-market buyers
  • + A lead qualification + follow-up/nurture mechanism so Sales stops teaching on discovery calls
  • + A 4-week build + launch plan from discovery to campaign live
  • + A KPI view of what “good” looks like (CPL, booked calls, show rate, SQL rate)
Pipeline system overview

Why VSL Pipelines Work

They build trust before the call

Regulated buyers require proof, frameworks, and credibility before they’ll take a serious conversation. The VSL delivers that at scale.

They pre-qualify and shorten the early cycle

Move education out of discovery and into the funnel so Sales speaks to better-prepared prospects.

They reduce wasted LinkedIn spend

LinkedIn is expensive in this niche. Without a system, teams pay for unqualified clicks and drain Sales time.

How It Works

PHASE 1

Take the Assessment

  • Answer a few questions (takes ~3 minutes).
  • Get your pipeline score and the top 3 bottlenecks reducing qualified demos.
  • We email your report and route you to the right next step.
PHASE 2

Build the Funnel That Pre-Qualifies Buyers

  • We build the VSL + landing flow that pre-educates buyers and handles common objections.
  • Sales stops spending early calls teaching basic concepts.
PHASE 3

Launch LinkedIn Demand Gen to Decision-Makers

  • We target the right job titles and launch campaigns built for regulated-buyer behavior.
  • Traffic flows into the funnel designed to protect CPL and lead quality.
PHASE 4

Improve Lead Quality, Show Rate, and Conversion

  • We monitor pipeline signals and tighten qualification + follow-up.
  • The goal: booked calls become real opportunities—not calendar noise.

You’ll Get

Video Sales Letter (VSL)

An 8–15 minute VSL that pre-educates compliance buyers, answers common objections, and moves the right prospects to book a demo.

VSL Landing Page

A conversion-focused landing page that routes prospects into the assessment and booking flow with clear qualification and tracking.

LinkedIn Ads Engine

Decision-maker targeting, creative angles, campaign build, launch, and tracking—built to drive qualified traffic into the VSL funnel.

Lead Qualification System

Multi-step intake questions, routing rules, and follow-up logic so unqualified leads don’t hit Sales and qualified leads get handled fast.

21-Day Nurture Sequence

Automated emails designed to address the common reasons regulated buyers stall (risk, proof, budget, timing) and bring them back ready.

Booking + Reporting View

A simple view of the numbers that matter—CPL, booked calls, show rate, SQL rate—so you can see lead quality and fix leaks quickly.

You’ll also receive a rollout plan your team can execute without guesswork.

Why This Matters Now

Regulatory pressure is converging

Buyers are juggling overlapping frameworks and shorter timelines—vendors that reduce compliance effort win attention and budget sooner.

Trust requirements are higher than most B2B markets

Security and compliance buyers demand proof early; if you can’t build confidence before the call, deals stall or default to “safer” options.

LinkedIn waste compounds quickly

High CPL is survivable only with qualification; without it, you pay for the wrong clicks and Sales burns time on low-intent demos.

Four Weeks to a Pipeline System That Produces Qualified Demos

A complete VSL Funnel + LinkedIn Ads + Qualification + Follow-up/Nurture system—built to generate pre-qualified demos.

Full System

$15,000

  • ✓ VSL (8–15 min) + script + edit direction
  • ✓ VSL landing page (conversion-focused)
  • ✓ LinkedIn Ads Engine (targeting, creative, build, launch, tracking)
  • ✓ Retargeting system (engaged visitors + key actions)
  • ✓ Lead qualification system (intake + routing rules)
  • ✓ 21-day nurture sequence (objections + reactivation)
  • ✓ Booking + reporting view (CPL, booked calls, show rate, SQL rate)

Everything above is built to work together as one pipeline system.

LinkedIn Ads Engine Only

$9,000

  • ✓ Decision-maker targeting (titles + segments)
  • ✓ Creative angles + core ads (primary variations)
  • ✓ Campaign build + launch + tracking
  • ✓ Retargeting setup (engaged visitors/video watchers)
  • ✓ KPI reporting view (CPL, booked calls, show rate)
  • ✓ Optimization plan (first 30 days)

Lead Quality System Only

$7,500

  • ✓ Qualification flow (multi-step intake)
  • ✓ Routing rules (fit/non-fit + speed-to-lead)
  • ✓ Follow-up reminders + SLA logic
  • ✓ 21-day nurture sequence (objections + reactivation)
  • ✓ Booking flow improvements (reduce no-shows)
  • ✓ Reporting view (show rate, SQL rate, drop-off)

Who This Is For

Compliance / Risk / Security SaaS Teams

You sell into regulated buyers and need higher-quality demos, not more noise.

VP Marketing / CMO / Head of Marketing

You need pipeline quality and want prospects educated before Sales engages.

Founder / CRO / Head of Sales

You’re losing time and deals to long cycles, low-intent demos, and price objections.

FAQs

Is this just LinkedIn ads?

No. Ads without pre-education typically drive low-intent leads. The funnel is what pre-qualifies buyers before they reach Sales.

We tried LinkedIn ads before and it didn’t work—why would this?

Common causes are broad targeting, low-intent traffic, and funnels that don’t pre-educate or qualify. This system fixes the front-end so Sales speaks to better-prepared buyers.

Our sales cycle is 6–12 months—can this help?

It compresses the early stages by front-loading education and qualification so Sales starts later in the journey.

We can’t share client names.

That’s fine. Use blinded case studies focused on quant outcomes and the specific challenge solved.

We don’t have time to record a VSL.

We provide the structure and script. Recording can be streamlined using the simplest production approach available to your team.

What’s the timeline and investment?

Typical timeline is four weeks from discovery to launch. Investment is $15,000 for the full system plus LinkedIn demand gen budget.

Apply for the Discovery-To-Deal Sales Pipeline System

Answer a few questions to receive your personalised score and recommendations. Your report will be emailed to you along with relevant resources.

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