Complex expertise is hard to scale.
Buyers only "get it" after repetitive education.
Pipeline stalls - not because your solution is weak but because your sales process is unscalable.
Your best deals average 6-12 months to close.
Senior sales hours are wasted to pay an education tax.
Competitors with better deal systems win deals.
In a world where prospects have too many choices, clarity and speed win. The fix is a better discovery-to-deal process - so only high-fit prospects reach your team pre-educated and ready to close.